A PERSPECTIVE 'A PERSONA' Interview
28 Nov 2026
Sukwoo Lee of SWNA is an industrial designer who begins his creative process by exploring the essence and context of a project rather than its mere physical form. He believes that to embrace new sensibilities, it is essential to intentionally maintain a blank-slate state of mind. Emphasizing that inspiration and sensibility stem from one's own attitude toward the work rather than external stimuli, Lee fosters a creative organizational culture—such as the 'Liberal Office' initiative for his designers. Under this philosophy, SWNA aims to be a studio that actively evolves rather than rigidly adhering to a fixed, single identity.
