Polestar Design Talk
22 April 2026
At the book release talk for A Perspective, a collaboration between Polestar and Magazine B, Sukwoo Lee, the head of SWNA, gave a lecture on automobiles and sustainable design. As an industrial designer, he noted that a design pursuing the core essence is the key to sustainability, extending a product's lifecycle and allowing it to be cherished over time. He also shared his personal perspectives and life experiences to examine the contextual and design-related meanings of both internal combustion engine vehicles and electric vehicles.
