Brand Renewal Launch for Daewoo 'Prugio'
2019
The brand renewal launch event for Prugio was held at Moss Studio. The event celebrated Prugio's transformation through exhibitions and lectures about its philosophy.
On the first floor, designer Dohyun Kim interpreted Prugio’s ethos through sculptures, offering new perspectives on its updated branding and philosophy.
On the second floor, the exhibition featured works by Chapter One, Jinsik Kim, and Jeonghwa Seo, who explored the connection between nature and living spaces through objects crafted from natural materials.
Emphasizing the harmony of nature and daily life, the event shifted the narrative from nature as a mere landscape to nature as a lived experience.
