'Raw of Thought by SWNA' Solo Exhibition in Hyundai Card Design Library
8 November 2019
The industrial design exhibition "Raw of Thought by SWNA," held at the Hyundai Card Design Library, showcases various by-products of the design process, including sketches, prototypes, miniatures, and drawings.
The exhibition emphasizes that industrial design is a continuous process of iteration to bring something new to life, highlighting not only the final products but also the significance of the by-products created during the design journey.
It reminds viewers that the everyday products we see are not mere results but are the outcome of numerous proposals and trial-and-error processes before reaching mass production.
