From 2018 to 2020, furniture designs reflecting the Korean lifestyle were developed in collaboration with JAJU.
The first item is an armchair that redefined the size of existing chairs, which were often too large for the average Korean home. This small chair was designed to provide comfort and fit seamlessly into living spaces, using a steel frame and urethane mold to minimize its footprint.
The second item is a trolley designed for versatile use in kitchens, living rooms, offices, and children’s rooms. User behavior analysis revealed distinct preferences for organizing items on different shelves, that smaller items are usually placed on top, while larger, heavier items are stored below. This inspired a new height-adjusted trolley design for enhanced usability.
