BMW i-Series Charger for BMW
2015
Designed for BMW's i-Series in the Asian and Korean markets, it is inspired by the BMW i-Series' distinctive design and blue accent colors. The concept evolved into a bollard-style public charger with an integrated screen.
The design aims to enhance the user experience by integrating the charging process, screen interactions, and signage for branding and advertising. This holistic approach emphasizes the identity of the BMW i-Series, providing a seamless and branded user experience.
