SUM37 Cosmetic Bottle for LG H&H
2019
SU:M 37º is a premium cosmetic brand that sells naturally fermented cosmetics from LG H&H.
In order to express the brand's main concept of 'Time and Sincerity' in the cosmetic bottle, the theme of 'craftsmanship' was incorporated. Although it is a mass-produced product, we designed it as an object that craftsmen take time to sculpt carefully. All surfaces of the bottle are different sizes and shapes, it was designed so that the sides were combined to take the form of a bottle. Rather than expressing luxury and splendor by adding decorative elements, it is designed to feel subtle and natural beauty. We have tried to express this intention through the surface expressed in detail, although it looks simple on the outside.
