Detre Branding for Daebang
2020
As an integrated branding design project encompassing the naming, BI, signage, and architectural design of “Dêtre,” Daebang Construction’s high-end residential brand, this project reinterprets the essential meaning of home within Korean residential culture in a contemporary way. Going beyond the notion of a simple living space, it presents a premium residential environment where the personal and comfortable concept of a sanctuary coexists with a subtle, warm sense of emotional stability and a modern, sophisticated lifestyle.
