Home Appliance Design Identity Strategy for SK magic
2021
'Natural Monochrome' pursues refined naturalness within a space. It begins with the story of the space where the product belongs and reveals a subtle presence through refined simplicity.
SK Magic’s design identity goes beyond the minimal forms pursued in the existing premium appliance market, adding natural harmony with the space and conveying a deeper narrative.
Details of this project remain confidential due to security considerations.
