The Life Clock was designed in a way to make it stand out from existing disaster-related products and to ensure it can blend in with the lives of its users much more easily. Disaster supplies, which invariably feel heavy, are necessary items in life. So, we wanted to use a 'clock' as a metaphor, which is an everyday item that lives and breathes with the people that uses them rather than a weighty object. As a clock, it naturally permeates into everyday life, and at the same time, it has an internal structure that enables immediate action in emergency situations. The Life Clock has been launched in three colors – red, blue, gray – to help it break away from the typical presentation of existing emergency or disaster kits and portray a distinct image as an interior decor item.
