EV Taxi UX Design for Hyundai Motors
2021
This project aimed to define a user UX strategy and propose advanced designs for Hyundai’s EV taxi architecture. By capitalizing on the structural advantages of electric vehicles, the project sought to create an environment distinct from conventional internal combustion engine taxis.
Thorough research on diverse user needs informed the development of innovative designs tailored to enhance usability, prioritizing both functionality and user experience.
