CMF Wall London Battersea Studio for Genesis
2023
The Genesis CMF Wall, showcased at London’s Battersea Power Station, was designed to immerse customers in the refined aesthetics of Korean colors, materials, and finishes (CMF) for automotive interiors. The wall’s structure draws inspiration from traditional Korean architecture, emphasizing straight, squared forms.
Customers can use material chips to create personalized combinations of exterior and interior colors, visually conceptualizing their custom cars. Additionally, by scanning QR codes linked to over 20 exterior color videos, visitors can immerse themselves in Genesis's CMF design and innovative technology.
