Interior Film CMF for 3M
2017
A new CMF interior film was developed, based on comprehensive trend research that includes macro design trends and consumer preferences, creating a product that aligns with contemporary residential aesthetics.
The design concept, "Urban in the Raw," emphasizes the natural beauty of unprocessed elements. The film minimizes artificiality and embraces color palettes inspired by nature, soft textures, and subtle patterns to create a sophisticated, minimalist appeal.
The newly designed sample book reflects the film's texture and trend colors on its cover, arranged in a look-book format for easy navigation of themes and application images by category.
