Set-top Box Design Identity for SK Broadband
2013
To establish a unique brand identity for SK Broadband, the design language 'Smart Edge' was applied. A 45-degree diagonal line metaphor was consistently utilized across packaging, visual elements, and devices to create a unified user experience and enhance brand recognition by differentiating it from competitors.
The existing UHD integrated terminals, wireless routers, modems, and integrated routers had fragmented designs that were not suited to the user environment. The new design integrates these elements, improving usability while achieving a visually distinctive form.
