Product Design Identity for SK Broadband
2013
To create a unique brand identity for SK broadband, 'Smart Edge' which features a 45 degree diagonal line as a metaphor was applied to packages and visual objects as well as devices, so that products with appropriate form and usability can be provided to consumers. The design focuses on differentiating products that can enhance customer's brand awareness by consolidating the monotonous shape of existing UHD integrated terminals, wireless routers, modems, integrated routers, consolidating the functional limitations that do not fit the user's environment, and unifying inconsistent/fragmented designs.
