Prugio Brand Book & Brochure Design for Daewoo E&C
2019
To elevate Prugio Apartments' premium brand image, the proposal and sales brochure designs were developed in collaboration with Newpress and Araby Studio. The goal was to transition from a nature-focused and approachable identity to one that reflects sophisticated, luxurious living.
The proposal incorporated business cards, cardholders, and pen holders to emphasize the brand’s elevated image. Concepts such as ‘The Natural Nobility’ were communicated concisely through a magazine-style sales catalog, designed to present Prugio’s lifestyle in an accessible yet refined manner.
