Service Design 2.0 for Coway
2011
This service design project was developed for Coway, a company offering lifestyle products and services for residential environments, and it marked the first introduction of the service provider organization ‘Coway Cody.’
To enhance service quality, the project involved both quantitative and qualitative research, including interviews with Codys and management offices, as well as shadow tracking to analyze service touchpoints. Through workshops and ideation sessions, the project aimed to increase Codys’ operational efficiency and improve user experience at service touchpoints.
The project included designing a welcome package, service tool bag, and cart to elevate the overall quality of the Cody service.
