The H Apartment Design Identity for Hyundai E&C
2017
"The H" is Hyundai E&C's premium apartment brand, created to reflect a cultural shift toward valuing emotional fulfillment through experiences over material ownership. Its design philosophy, “Veiled Stay,” is aimed to provide a resort-like retreat within the city, embodying true luxury.
To achieve this, the design integrates features such as open terraces, independent courtyards, and colonnades, allowing residents to connect with nature and enjoy moments of relaxation. The commercial areas feature a sunken structure, so only green rooftops are visible from the apartments, reducing artificiality and immersing residents in a nature-inspired atmosphere.
