Toothpaste Product and Brand Design for Dr.NOAH
2020
Dr.NOAH toothpaste reflects the brand’s philosophy of natural oral care, created by a dentist. The design, inspired by a "decisive dental chart," highlights the exclusion of unnecessary ingredients and focuses on natural and naturally derived components.
The minimalist design uses mint, white, and black, with ingredients prominently displayed on the front. The eliminated components are marked with a bold, crossed-out aesthetic.
Available in fluoride and fluoride-free versions, the toothpaste packaging, made from recycled newspaper pulp, reinforces sustainability and natural health values, emphasizing the brand's message.
