Advanced Design for Samsung 85-inch TV was created for the living rooms of users with a refined sense of space. Their interiors are defined by simple materials, architectural interiors, and generous empty space. In this context, the TV needed to feel calm, refined, and naturally integrated into the room. The design aims to support the large 85-inch screen with a stand structure that feels visually light and minimal. Unnecessary elements, such as the neck-like support often found in conventional TV stands, were removed to create a seamless and uninterrupted flow. The result is an iconic polygonal stand with a clean, flowing silhouette. Its relatively wide floor contact area gives the massive TV a strong sense of stability and balance while maintaining a minimal appearance.
