XPS Advanced Design for DELL
2017
SWNA worked with Dell headquarters in the United States on an advanced design development project for the 2019 version of XPS, Dell’s flagship laptop range. SWNA maximized the distinct CMF and form factor of Dell products to create an identity unique to XPS. It researched new materials and machining techniques to propose a design capable of turning XPS into a brand that appeals to younger and more professional consumer segments. Unfortunately, the specific details pertaining to this project are confidential.
