SWNA About Project News Liberal office
KR
SWNA About Project News Liberal office
EN
XPS Laptop Advanced Design for DELL
2017 Strategy

In collaboration with Dell’s U.S. headquarters, this 2019 flagship project for the XPS laptop series focused on enhancing the brand identity through advanced CMF and form factor designs.

The concept emphasized Dell’s design language by exploring innovative materials and processing techniques, elevating the XPS as a younger, more professional brand.