Prugio Launch
2019
Prugio launched a renewal brand at Moss Studio. A special event was held underground to promote and celebrate the renewed brand, and on the first and second floors, visitors were able to enjoy the exhibition that interpreted the philosophy of Prugio as well as the works of artists depicting the harmony between nature and daily life.
After a brief explanation about the whole story of the renewal, there was a lecture about the attitude to life. The exhibition was planned by New Press, Kim Do Hyun for brand installation artwork, Johann & Jaemin for the movie, and Araby Studio for brochure design.
On the first floor, there was an exhibition by designer Kim Do-hyun who deals with all the processes of products, spaces, graphics and production. Through the sculptures with the brand’s philosophy, it was the venue to present the new BI and philosophy in a new way.
In addition, the works of Chapter 1, Kim Jin-sik and Seo Jung-hwa were displayed on the second floor. The exhibition featured that concept “connecting the space of life with everyday objects that come from nature.” And the display aimed to share the nature to experience not the nature to view through the works of the artists.
