Sulhwa Cultural Exhibition Design Directing for Amorepacific
2012
As director of the exhibition, Amore Art Museum and SWNA planned the direction of the exhibition, and designed installation, video, and graphics. In order to interpret the artisans' spirits modernly, we reproduced the image of artisans as creators by collaborating with fashion photographers and stylists and editing through clear colors, simple proportions, and typography. For interactive exhibitions, when the viewer is in front of the pottery, a sensor is activated to convey the metaphor of the pottery with images and sound.
