In 2015, SWNA surveyed and analyzed the key drivers in politics, society, economy, and culture across North America, Europe, and Asia to help Dell develop future products and device its service strategies moving forward. Based on its findings, SWNA proposed the direction in which Dell should move towards from a design standpoint. As a global project, SWNA entrusted with research into the Asian market, including Korea, China, and Japan. Most importantly, SWNA identified macro-level trends from key drivers capable of influencing various trends prevailing in the market, and utilized them in conjunction with other micro-level trends pertinent in terms of overall design and IT used in products. In total, SWNA devised four design directions, all of which were proposed to Dell. Unfortunately, the specific details pertaining to this project are confidential.
