Design Identity for SK magic
2021
Natural Monochrome pursues a sophisticated naturalness in space. It begins with a story about the space in which the product belongs, and through refined simplicity, it reveals a quiet presence without being intrusive. SK Magic's design identity, which goes further from the minimal form pursued by the existing premium home appliance market, adds a natural harmony of space and talks in a deep context. Natural Monochrome design identity is not disclosed because it is a confidential project.
