Genuine Parts for Genesis
2020
We designed Genesis Genunine Parts, a genuine customization product exclusive to Genesis. We wanted to express Genesis’ design philosophy of ‘Timeless design’ by using minimal design without decoration and appropriate materials. We used Genesis’ identity, such as wing-shaped emblem, crest grille, and two-line lines, as details in the refined design. We designed and mass-produced a total of nine items: ash tray, tablet holder, coat hanger, foldable cargo box, first aid kit, slippers, rear seat neck pillow, floor mat, and luggage mat.
