Hillstate Design Identity for Hyundai
2017
We undertook the total design to newly define the design identity of Hyundai Engineering & Construction Hillstate. SWNA reinterpreted the existing classic heritage of Hillstate and redefined the design philosophy as “Modern Craft” in the combination of modern details and classical sensibilities. Based on classical materials such as arches, cylinders, pure and noble bricks and terrazos, the modern details were added with rose gold-colored stainless steel and thin frames. The design philosophy of 'Modern Craft' was delivered as a story as well as an appearance by placing courtyards throughout the apartments and shops to provide places to relax. Unfortunately, the project is confidential.
