Prior Design for LG X Swarovski
2017
SWNA was entrusted with the advanced design project for an earset product developed by LG Electronics and Swarovski. For the project, SWNA sought to strike the perfect balance between utilitarian functionality and aesthetics as an everyday object considering that the earset was engineered to be a fashion item rather than a simple electronic device. In particular, SWNA incorporated Swarovski crystals into the earset developed by LG in a way that could maximize the distinct characteristics and identity of the crystals. At the same time, SWNA made sure that the product was capable of functioning as an AI-enabled audio device and not just a fashion item. Unfortunately, the specific details pertaining to this project are confidential.
