We designed new films and film books for 3M Interior Film for 2017 and 2018. The CMF of the newly released interior film was developed by not only considering aesthetic beauty, but also reflecting trends of residential culture through the trend surveys and consumer surveys in various areas as well as interior design. The concept design of 3M Interior Film was described as the keyword “URBAN IN THE RAW” in the pursuit of unprocessed beauty.
This is a refined and concise expression of the natural beauty, therefore we used the color inspired by nature, the soft texture and the gentle patterns for the new interior film.
The three-dimensional structure and trendy colors on the cover differentiates the new interior film sample book from other books and it is like a trend magazine. You can view the themes and applications of each film and also check the representative colors at a glance like paint on a palette.
