SWNA About Project News Liberal office
KR
SWNA About Project News Liberal office
EN
Advanced Cup Design for Starbucks
2023 Strategy

This project, in collaboration with Starbucks in Seattle, involved extensive research and exploration of new materials and designs for advanced cup. Aiming to align with the sustainable and eco-friendly trend, the project was carried out to provide consumers with a better brand experience from Starbucks. The new cups and lids, tailored to the usage of eco-friendly materials, were designed with careful consideration of ergonomics, stability, convenience, and efficiency. Unfortunately, the detailed information remains confidential due to security reasons.