The H is a luxury apartment brand of Hyundai Engineering & Construction. We intended to propose a premium brand of luxurious residential spaces with a different view. Through the social and cultural trend research, we interpreted emotional satisfaction with experience rather than ownership as a top priority for a true premium residential space, and defined The H's design philosophy as “Veiled Stay.” For real relaxation in a living space like in an urban resort, The H has various elements to experience nature and take a rest across the apartment complex such as open terraces and independent courtyards and corridors. The sunken-structure was applied to stores so that only the green areas on the roof can be seen from each apartment unit, allowing the complex to contain nature with minimum artifacts. Unfortunately, this project is confidential.
