With the number of single-person households on the rise, and the subsequent change in clothing, eating, and living culture, SWNA worked with LG on an advanced design project to develop a water purifier tailor-made for single-person households. As part of the project, SWNA studied the “persona” of single-person households, which put more value in individuality, efficient use of space, and usability. It also observed the environment of single-person households to engineer an appropriate water purifier architecture, and develop filters as well as other components for ancillary functions as units. By doing so, SWNA ensured that customers could customize their products in line with their individual needs. Unfortunately, the specific details pertaining to this project are confidential.
