Home Appliance Design Identity for SK magic
2021
SK magic's design identity 'Natural Monochrome', established by SWNA in 2021, embodies minimalism and harmony with its surroundings.
Based on this, in 2022, a series of home appliances such as air purifiers, water purifiers, plant planters, and cooktops were developed. By focusing on the original purpose of the product, unnecessary elements were removed and focused on the core functionality.
The refined design emphasizes harmony with the space, blending in naturally with the interior through high-quality materials and finishes, and creating an understated yet elegant presence.
