Hayeon Yoo gained practical experience while studying Industrial Design at Hongik University by participating in several industry-academia collaboration projects with Samsung Electronics. After graduating in 2022, she officially began her career at SWNA. Drawing on her extensive international education, Hayeon approaches problem-solving from diverse perspectives and aims to offer valuable and creative design solutions that benefit a wide audience. She is currently involved in a variety of projects, including design strategy development, product and experience design, as well as exhibition planning.