BMW i-Series Charger for BMW
2015
In 2015, SWNA designed the electric charger for BMW i-Series vehicles sold in Korea and other Asian markets. Inspired by the distinct silhouette of BMW i-Series vehicles and their blue-colored accents, SMWA developed a bollard-type public charger with a dedicated screen. SWNA used the on-screen UX, digital signage, and outdoor advertisements to better convey the identity of the BMW i-Series with its new charger design. Unfortunately, the specific details pertaining to this project are confidential.
